New consumer trends The situation we have experienced has fallen into a different paradigm, with new habits on the part of the consumer. Alarcón defines it as a tangible change in purchasing habits: “ Buy Mass Sms On the one hand, in physical stores in general there is a generalized behavior in large distribution because visits have been reduced . The frequency of purchase has fallen, but this was accompanied by Buy Mass Sms an increase in spending per act of purchase. With which that has Buy Mass Sms meant a paradigm shift also accompanied by how certain categories within food have exploded ".
Even so, the reality is that it has served to retain customers, in Buy Mass Sms addition to converting the online channel into e-commerce. “We have seen the opposite effect . It has increased frequently and we have Buy Mass Sms increased the number of buyers, with which there is again Buy Mass Sms another great opportunity, this time in attracting customers”.
And all this process is ultimately linked to the sales experience, which is affected by Buy Mass Sms various technologies that have been implemented in the business. According to Alarcón, “ we have had to be very active when it comes to generating much more content than we were generating and also Buy Mass Sms adjusting which channels we have access to, how to reach the customer and even what formats”. He has placed special emphasis on the audiovisual content strategy, where Lidl has strongly innovated. In Buy Mass Sms addition, regarding the incorporation of new technologies,